Getting feedback on your product is huge. Depending on how much time you have, I would recommend testing in several iterations.
1. Get feedback from your peers
The quickest way to do this is to create a mock-up of your product, write up the description and relevant details and ask for feedback, either in general or about a specific area you are concerned with. For example, you might post in the FB group for this course, a mock-up image for your product then ask, “What do you think of the name?” or “Do you think the price makes sense?” – or you could ask more generally for feedback on your product.
The response to any piece of feedback, negative or positive, is always, “thank you”. That’s all you have to say. Resist the urge to defend your thinking or to further explain unless they asked a question. Then take all the feedback you received, sleep on it, and then with fresh eyes and a clear mind, ruthlessly examine your product and be fearless when it comes to making changes. This can only make it stronger.
2. Get feedback from your readers
I will do this informally and more formally, but the idea is to softly pitch the idea WITHOUT fully committing to it. The most simple form of this is to just post a message on FB or Twitter and ask, “Does anyone know of a good X (product type you’re making) that solves Y (problem you are solving)?” – for example, “Does anyone know a good ebook about how to sail with kids? Specifically looking for something that addresses safety, keeping kids occupied, navigating storms etc…”
Do not say you are thinking of creating one. You will get ENCOURAGED! People are nice and they will see through your question and try to make you feel good. Instead, don’t let on at all that you’re in the creation mode and simply see if people know of products like that in your niche. You will be surprised because people WILL say things like, “No, but someone should create it!”
The next level form of feedback is to write a post about the topic. For our sailing ebook idea above, you might write a post called, “How to Sail (Safely) Around the World With Kids” and see how it does.
Does the post do well? Are people thanking you for it? Is there a lot of interest?
Unlike feedback from your peers, you’re not getting notes on what to fix but instead gauging interest.
Finally, if you’re feeling firmly committed to launching this product you can set up a notification email list. Just set up a simple mailing list, and put the form on your side bar with a graphic for the product and a note, “Tell me when it’s available” … then keep an eye on how many people sign up. If it’s very quiet, you can still pull it down without building it.
3. Get feedback from your potential customers
Finally, if you don’t have an audience (yet) or it’s too small for proper feedback but you want some real world confirmation that people really want this product before you spend weeks or months creating it (always a good idea), then you can run Facebook ads, behind the scenes (as long as you have a Facebook page setup), to gauge interest. You’ll want to create a simple landing page that connects to a mailing list. That might just be a page on your blog that has an image of the product (see below on how to mock this up), a description and a mailing list form to get notified when it comes out. You can create an ad in Facebook, target people interested in your topic and put some money into the ad to see how many of them click and sign up.
If you don’t have much time, just do #1. If you have more time do 1 & 2. If you have plenty of time and especially if this is a big product launch for you, do 1, 2, & 3.
Setting up a product image
- Go to Canva.com to create something if you’re not familiar with Photoshop or other graphics tools.
- Under Create a Design, choose the square design for Social Media (800 x 800). This is a great all purpose design size that can be used on your sidebar, in blog posts or social media. Or in our case, to create a mockup to share with our peers for feedback.
- Choose a layout you like and edit the text and images to something that looks good!
4. When you’re happy with it, export it as an image to your computer using the download button:
ASSIGNMENT: Create your product image and share it with the Facebook group to get feedback!