When and what to post.
There are lots of places to find advice on when the best time of day or week to post is. On Pinterest, that advice isn’t as important as it is on say, Facebook, Twitter or Instagram. The reason for this is that Pinterest has created an algorithm that makes it possible for you to dump a ton of pins all at once and not bother the people following you. If you did this on Twitter or Facebook you would be “bleeding the feed” and flooding people with content.
Pinterest does it better.
Based on what you like, comment on, search for and pin in Pinterest, they will curate links that they predict you will like, and often it is really worthwhile content. You also don’t see every pin from the people you follow in real time. Pinterest takes what it thinks you will like best from those users’ pins, and gives those to you first.
Hubspot says that the best times to post on Pinterest is between 8 and 11PM, and the best day of the week is Saturday.
Also, most sites you look to for guidance will tell you the ideal amount of pins to create on a given day is 30. While it’s great to have the ability to post 30 pins on a Saturday, not everyone can carve out that block of time. Our advice is to pin a lot (no more than 30 per day), and pin as often during the week as you can. Ideally you will always have a mixture of your own posts and work along with whatever else you pin each day to make sure you are driving people towards your site. You will be surprised which pins will find more people and which pins you expect will do well may not. This can be a long slow build, but if your pins look excellent and you are clearly describing them and how they are beneficial to the user, you have a much better shot of having Pinterest curate your link to send out to others looking for answers to a problem you can help solve.
An automated alternative for scheduling pins at the best times.
We have begun using Tailwind in our strategy, a software that allows you to create a queue of pins that you want to go schedule, as well as decide exactly what time those pins should go out. So if you put 30 pins in the queue, you can tell Tailwind when you want those pins to go out one by one, at what time on which day of the week. Tailwind has a smart scheduler that can automatically pin things during the times your readers are most active, giving you an edge in reaching them at just the right time. While we don’t have our own data to back this up, I have not heard a single bad word about Tailwind, every person I have encountered swears by the service. Do note that Tailwind is a paid service, which is either monthly at $15 per month or annually for $120 ($9.99/month for the 12 month period). I’m not telling you that you should sign up for Tailwind, it is just something worth knowing if you either start to feel overwhelmed or if you get comfortable enough using Pinterest that you are ready to give yourself a boost to get over a plateau.
How to decide what to pin
This is where it gets fun. Pinterest can help you know what people are searching for, which you can use to help guide you in pinning popular search terms. Search for anything related to your blog or business in the Pinterest search folder. When you hit enter, Pinterest will show you all the most popular related search terms for that subject, in order. So if I search for “creativity” I get the list below:
And if I decide that “Ideas” isn’t a good fit for my boards, I can choose “writing” or some other option:
Adding a third term is the limit, but this can process give you a ton of ideas, not just of what you can pin, but if you want to, you can use this as a guide towards what sort of content you could be putting on your blog. Does a popular search have some less than spectacular looking pins? You could create a post and a pin to go with it that look better than the rest and increase your chances of Pinterest curating your post to share with others, and therefore being shared by other Pinners.
Find your competition and see what works for them (and what you can do better)
You should have a good idea of who is doing work similar to what you are working towards, and for sure those people will be on Pinterest (or they are definitely missing out). When you see what the bar is for quality, think of ways you can do it differently or better.
Share a mix of pins that you find compelling within Pinterest, and mix in relevant sites you find online that fit your respective boards, and of course your own blog posts and creative work. Pinterest has it’s own tips for how to put together a pin that gets attention you can see here:
As for specifically what types of pins do well vs others, this graphic from Curalate breaks it down unbelievably well.
So now it’s time to get posting. At least 5 every day, as many as 30. Follow boards relevant to your own so you can be inspired, like the pins of others, and share great pins on your board. The more you do this in line with your brand, the better pins that Pinterest will refer you to through their algorithm, giving you exactly what you want.