Did you get feedback on your list builder? Did you give others feedback?
Do that part first.
Design is easy. Design is fun. Design is a great big distraction from the meat of the problem: having a weak offer on your site will not get you 10x as many new subscribers. A beautiful design helps once they sign up. It will help when it comes to increasing the number of people who convert. BUT your success is also tied to how juicy, impossible to resist, and just plain useful your list builder is.
And it’s really easy to not see that your offer just isn’t working. In fact, it feels sort of weird to push what you’re doing because we all have a craving to be authentic and real. But here’s the shift that has to occur in your thinking: it’s not hype, it’s short-hand. You have a mere moment to convince this reader to subscribe before they are gone forever. Get specific. Solve just one problem. But make it a real one.
Hint: doing things better, faster, easier, cheaper are great but specifics will work even better.
Ready for design?
Today we’re just going to work on cover design. So to start, let’s talk about how to best design a cover. Let’s get some things together:
A killer image: Go to Shutterstock.com and search for photos. We’re looking for something that has a dynamic image but also has some space for your title.
When you find the one, go to Facebook and post the link to the request thread: https://www.facebook.com/groups/203285573406161/permalink/204473396620712/
(Note: all images are uploaded to this shared folder and you’re free to use any of these https://www.dropbox.com/sh/vl1d5ciks3lh1o2/AABFsg2OcSBx_nHmkf2NKvBra?dl=0)
Fonts: We have over 300 fonts available your use.
CREATING YOUR COVER IMAGE
We’re using two different software to teach the design portion of this course. One is the industry standard, albeit a little trickier: Photoshop. You can get a 30 day free trial from Adobe. The other is completely web-based and free: Canva. We show both so you can get a sense of the pros and cons of each. Photoshop offers a lot more control, so if you’re trying to do something more complicated, it’s your best bet. Canva has a lot of out-of-the-box designs that are very nice, perhaps better than many of us can create on our own. You sacrifice a little bit on control, but it’s also much easier. It’s up to you.
Should it be vertical or horizontal? That’s up to you. Our templates for the interior can be used either way. Also note that you’ll need to create some smaller images to promote this giveaway, so you won’t be done just quite yet! For today just choose an image, start to play around with fonts and get a sense of how you want it to look. We’ll have time at the end to make the final design.
Here is the demo, be sure to change the resolution up to 720 HD under the gear icon, or it might default to a blurry low resolution version:
The pixel dimensions we recommend as a general rule of thumb is 1080 x 1920 (vertical) which is what the Kindle uses. For horizontal it’s 1920 x 1080.
ASSIGNMENT: Design your List Builder (cover)
|1||Design your list builder (cover)|
|2||Show your design in the Facebook group for feedback|