We will be workshopping the about page later in the course, so for now we’re focused on getting something up for our soft launch. A good about page will help grow your audience… a bad one will lead to more bounces. What are people looking for?

  • What is this site?
  • Who wrote this?
  • Should I read it?

That’s what your about page should cover but as you define your VOICE, your STYLE and your target AUDIENCE even more, you can tighten your messaging. We’ll get to that in future weeks so for now, start with the basics, get feedback from the FB group, and consider “done better than perfect”. We have a lot of things to build!